01 / DECIDE
AI Marketing Audit
Find where AI can cut acquisition cost, save team hours or grow revenue — and which ideas deserve budget.
- A ranked shortlist of marketing opportunities
- Baseline metrics and cost assumptions
- A scoped pilot and 90-day roadmap
GROWING2–3 weeks · Defined scope
ENTERPRISEData readiness and value sizing · Timing agreed after scoping
02 / BUILD
Build the first system
Put one marketing workflow or model into daily use, connected to your tools and tested against a baseline.
- A working automation, AI agent or model
- Integrations, evaluation and human review
- A scorecard, runbook and handover
GROWINGStart with a 2–4 week launch sprint
ENTERPRISEA measured pilot against a holdout group
03 / IMPROVE
AI Growth Partner
Give leaders a clear plan and teams the support to run AI-first marketing as the business grows.
- Fractional AI marketing leadership and tool decisions
- Role-specific training and adoption
- Recurring quality, cost and lift reviews
GROWINGOngoing · Agreed monthly priorities
ENTERPRISEScale and govern · Production rollout and monitoring
Timelines depend on scope, data access and integrations. Enterprise timing is agreed after scoping.
Know what you’re getting.
Defined outputs and clear acceptance criteria before implementation begins.
- A working systemConfigured integrations, evaluation and appropriate human review.
- A performance scorecardBaseline metrics, success measures and a plan to evaluate lift.
- A runbook and handoverWorkflow documentation, ownership, access controls and team training.
- An improvement planAgreed priorities, monitoring responsibilities and recurring reviews.