Models that expanded marketing opportunities for a global hospitality brand.
FOR ENTERPRISE TEAMS
Models that reach production.
And prove their lift.
Senior ML and marketing expertise, working inside your stack and governance. Move from isolated models to measured pilots and production systems.
Get an AI marketing auditImproved promoted-item recommendations for a Fortune 50 pharmacy retailer.
Built into your stack.
A shared roadmap for marketing, analytics and technology, with measurement and operating ownership built in.
Strategy
A use-case roadmap tied to business value, an operating model and team upskilling. Senior expertise working with your marketing, analytics and technology leaders.
Explore strategyDemand
Answer-engine visibility at scale, bid and budget models, and creative pipelines with brand controls. Integrate with your existing channels and measurement.
Explore demandSystems
Next-best-offer and recommendation models, decision orchestration and custom agents in your stack. Defined permissions, evaluation and operational ownership.
Explore systemsIntelligence
Uplift and incrementality testing, attribution and forecasting. Establish baselines and holdout groups to separate model performance from business impact.
Explore intelligenceDecide, build, improve.
Assess readiness and value. Prove incrementality in a measured pilot. Scale with governance and monitoring.
01 / DECIDE
AI Marketing Audit
Find where AI can cut acquisition cost, save team hours or grow revenue — and which ideas deserve budget.
- A ranked shortlist of marketing opportunities
- Baseline metrics and cost assumptions
- A scoped pilot and 90-day roadmap
ENTERPRISEData readiness and value sizing · Timing agreed after scoping
02 / BUILD
Build the first system
Put one marketing workflow or model into daily use, connected to your tools and tested against a baseline.
- A working automation, AI agent or model
- Integrations, evaluation and human review
- A scorecard, runbook and handover
ENTERPRISEA measured pilot against a holdout group
03 / IMPROVE
AI Growth Partner
Give leaders a clear plan and teams the support to run AI-first marketing as the business grows.
- Fractional AI marketing leadership and tool decisions
- Role-specific training and adoption
- Recurring quality, cost and lift reviews
ENTERPRISEScale and govern · Production rollout and monitoring
SENIOR EXPERTISE
Led by a data scientist.
Led by a data scientist with experience at a Fortune 3 company and global hospitality and retail businesses. Deep expertise in personalization, marketing models and production AI informs every engagement.
Professional experience is background, not a claim that past or current employers are PlainThinkAI clients or endorsers.
Our experienceYOUR FIRST STEP
Find out where AI
will pay off first.
The AI Marketing Audit shows what to fix, what to automate and what it’s worth — ranked by payback. Tell us your company size and we’ll scope it to fit.
See what the audit includes